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Coty Takes Stake in KKW

Keep up with the latest deal between Coty and the Kardashians.

Coty will acquire a 20% stake in Kim Kardashian West's makeup brand, KKW Beauty, in a $200 million deal.   Coty announced earlier this month that it was in discussions with West. Coty bought into West’s sister’s brand, Kylie Cosmetics, in late 2019, closing the deal in January 2020. That $600 million deal has come under scrutiny after Kylie’s sales figures may not have been as high as initially reported.   Coty will have overall responsibility for the portfolio’s development in skin car...

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